Korrun Runmi Technology was certified as "Shanghai Brand".
2024.08.09
Korrun Runmi from the beginning of the establishment in 2015, for many well-known foreign brands OEM processing, and gradually developed to the creation of "NINETYGO" brand. Runmi Technology occupies an important position in China's travel luggage market. Korrun Runmi technology, rooted in Shanghai Songjiang, for seven consecutive years won the Tmall "Double 11" luggage category brand TOP1, in the past three years to maintain an increase of more than 60% in annual output value, the pace of development is steady.
The No.1 brand in the luggage category for seven consecutive years
In the product showroom of Runmi Technology, a variety of luggage products that integrate advanced technology and cutting-edge ideas presents. These products make users’ travelling more convenient, and at the same time, have won many design awards for Runmi Technology worldwide, and occupied an important position in the luggage market.
Ariya, CEO of Runmi Technology, introduced the past achievements to the reporter. 2017, Runmi Technology released its first product "NINETYGO Luggage", which won the Red Dot Design Award, and its global sales have exceeded 10 million. 2018, NINETYGO developed the world's first smart following suitcase PUPPY1 by applying the cutting-edge black technology, setting the industry benchmark. In 2021, NINETYGO launched a new product "Ultralight Suitcase", which won the Excellence Award of Magnolia Cup 2021 Shanghai Design and Innovation Competition.
A variety of NINETYGO's products have been awarded with more than 50 famous domestic and international design awards, such as the Red Dot Award, IF Design Award, IDEA Award, Shanghai Design 100+, and Contemporary Good Design Award.
In addition, NINETYGO has been certified as one of the first "Shanghai Brands"; it has been awarded as one of the leading creative brands in Shanghai's premiere economy for three consecutive years from 2021 to 2023, and has been selected as one of the ninth batch of Shanghai's key trademarks protection catalogue; and it has been awarded as one of the top 100 enterprises in Shanghai's Specialized and New Enterprise Brand Value List in 2024.
Up to now, NINETYGO has obtained more than 200 patents. Feng Jie introduced that the company has achieved stable growth in operating income over the past three years. At the same time, the company is not only expanding overseas in North America, Southeast Asia, Europe and other offline markets, but also in a number of countries and regions have started cross-border e-commerce business. Domestically, the company has entered into cooperation with domestic supermarket chains, and the market share of online e-commerce has been steadily increasing. 2023 "Double 11" sales on the same day were Top1 on Tmall, Top3 in the whole cycle, Top5 in Jingdong's "Double 11" sales, and Top5 in Jitterbug's "Double 11" sales. Jinyin ranked Top8 on "Double 11".
Creating a quality travelling experience for users
Today, Runmi technology "NINETYGO" occupies leading position in the market, and achieves rapid growth. From Ariya, this stems from the outstanding innovative capability of Runmi. "We attach great importance to market insight, keen judgement of market segmentation opportunities, the use of new materials, new technology, new technology polished products to meet the diverse needs of consumers." In terms of new materials, NINETYGO has jointly developed a low-carbon, lightweight and silent suitcase with Covestro, which can reduce carbon emissions by 915 grams per suitcase. In terms of new structure, the appearance of NINETYGO NULIFE series wide trolley suitcase is formed by plane cutting large rounded corners to form a three-dimensional, sturdy TRUNK box shape, which not only creates a sense of hierarchy visually, but also possesses excellent compression-resistant performance.
In order to increase brand influence, Runmi Technology implements online and offline dual mode to increase the visibility. From Ariya, NINETYGO implements cross-border cooperation with various field such as Shanghai Fashion Week, and establish a multi-store matrix online, using social media platforms to promote products. "Through product promotion, celebrity co-operation and brand cross-border linkages, we continue to form diverse links with consumers." Ariya said that travelling and fashion-related brand activities will follow.
"The improvement of the public travelling demand also provides important opportunities for the box and bag market." Ariya said that in order to meet the opportunities as well as challenges, Runmi Technology will innovate in materials, processes and other aspects, but also to increase research and development in the box, bag fusion ecology.
Tip: This article is republished with the authorisation of "Shanghai Songjiang". The original title "through the" Shanghai brand "certification, this Songjiang enterprise for seven consecutive years won the first bag brand".
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