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REDnote went viral suddenly, NINETYGO has preemptively laid out in REDnote.

2025.01.17


Recently, many American users have entered the REDnote app and posted themselves as ‘TikTok refugees’. This sudden popularity drove the download volume of REDnote to soar, and successfully topped the free list of Apple's App Store in the U.S. and more than 80 other countries. It is worth mentioning that the famous NBA star Wade also registered his account in REDnote on 15 January and posted a video inviting Chinese netizens to pay attention to it, with the hashtag #tiktokrefugee#, which further triggered widespread attention.image.png

As of noon on 17th January, #tiktokrefugee# has exceeded 1.12 billion views, generating 19.340 million discussions in a few days. At the same time, another popular topic, #fyp#, has also become popular for overseas users to discuss and interact with Chinese netizens, with the number of content views soaring to 8.48 billion, attracting 35.189 million discussions, demonstrating the strong influence of REDnote on overseas users.image.png

NINETYGO, the company's luggage brand, has implemented an all-platform marketing strategy, spreading the brand's through social platforms and attracting many consumers to follow. Since NINETYGO has entered the REDnote, there have been more than 7,000 related contents on REDnote. NINETYGO has used the KFS strategy to promote the influence of the product, and at the same time, it closely matches the popular marketing events such as fashion weeks, new releases, and celebrities' influence, which has efficiently boosted the brand's dissemination volume and market influence.

In terms of precise marketing to target users, NINETYGO captures the opportunities on the website, sketches key words, integrates fashion style into daily use, and accurately reaches the target groups of fashionable women, delicate white-collar workers, international students, etc., which helps the brand realise a high degree of unity between brand influence and sales. NINETYGO modern series luggage was launched in less than 60 days, and the search volume jumped to the top 3 of the single product rankings of luggage category on REDnote. NINETYGO HOBO Luggage has been on line for 2 months, and the search volume has successfully ranked No.7 in the luggage category of REDnote.image.png


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NINETYGO also actively develops marketing layouts, opens shop on the REDnote platform, and enthusiastically participates in the live broadcasting, which further enriches the brand's interaction with consumers and enhances the brand's market competitiveness. In the future, NINETYGO will continue to follow the trend of REDnote to promote our luggage products!

                                           Follow us to Embrace new journey experience!
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