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通过“上海品牌”认证,开润旗下润米科技连续7年斩获天猫“双11”箱包类品牌销量第一

2024.08.07

来源:上海松江

从2015年创立之初为众多国外知名品牌代加工,到创立“90分”品牌在中国旅行箱包市场占据重要地位,国内箱包“第一股”开润旗下的润米科技,扎根长三角G60科创走廊策源地松江,一步步从幕后到台前,连续七年斩获天猫“双11”箱包类品牌第一,近三年保持60%以上的年产值跃升,发展步伐稳健有力。


连续七年斩获箱包类品牌第一


       羽感超轻旅行箱、咖啡壳再生旅行箱、自平衡智能跟随旅行箱……在润米科技的产品展厅,各种融合先进科技和前沿理念的箱包产品不一而足。这些产品让用户出行更便捷的同时,也为润米科技频频捧回国内外设计奖项,并在箱包市场占据重要席位。

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       润米科技CEO冯婕向记者介绍企业的辉煌“战绩”——2017年,润米科技发布首款产品“90分七道杠”行李箱,这款箱包荣获德国红点设计奖,全球销售已经突破1000万只;2018年90分应用前沿黑科技,研发全球首款自平衡智能跟随旅行箱Puppy1,树立行业标杆。在90分产品中,以仅1.7千克的凯夫拉复合材料旅行箱打破美国知名品牌10年的超轻箱技术垄断;2021年自主研发Korelight超轻箱二代升级技术,推出新品90分羽感超轻旅行箱,荣获白玉兰杯2021上海设计创新产品大赛优秀奖。90分多款产品还荣获红点奖、德国IF工业设计大奖、美国IDEA奖、上海设计100+、当代好设计奖等50余项国内外知名设计奖项。
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       此外,90分获得首批“上海品牌”认证;2021-2023年连续3年荣获上海市首发经济引领性创意品牌,并入选上海市第九批重点商标保护目录;2024年荣获上海专精特新品牌价值榜百佳企业。
3.jpg       截至目前,90分共获得200多件专利。强大的产品力让润米科技收获诸多荣誉,也在市场上获得实实在在的成功。冯婕介绍,公司在过去三年实现营业收入稳定增长,增长率远超行业大盘的增速。保持全渠道业务稳健发展的同时,公司还在海外开拓千万级市场,不仅拓展北美、东南亚、欧洲等线下市场,也在多个国家和地区陆续启动跨境电商业务,先后入驻美亚、TEMU等海外线上平台,并前瞻性布局海外产能,在印尼、印度等地建设生产基地。国内方面,线下与国内品牌连锁商超达成合作,线上电商市场占有率稳步提升,2023年“双11”当天销售额为天猫Top1、全周期Top3,京东“双11”销售额排名Top5、抖音“双11”排名Top8。
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为用户打造优质出行体验


       如今,润米科技拥有自主品牌“90分”并在市场上占据头部位置,实现高速增长。在冯婕看来,这源于产品的创新研发。“我们非常重视市场洞察,敏锐判断细分市场机会,运用新材料、新工艺、新技术打磨产品,满足消费者多样的需求。”冯婕介绍,在新材料方面,90分联合德国科思创使用回收的农夫山泉纯净水桶,经过特殊工艺制得PCR材料,研制出低碳轻质静音旅行箱,每只旅行箱可以降低碳排放915克。在新结构方面,90分NULIFE系列宽拉杆旅行箱外观由平面切割大圆角形成立体、坚固的TRUNK箱型,表面起伏的波浪造型不仅在视觉上形成波光粼粼的层次感,更具备优异的力学抗压性能,给箱内物品带来更好的防护。

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       为了提高产品的可见性和影响力,润米科技实施线上、线下双轨驱动模式开拓市场。冯婕介绍,90分入驻线下连锁商超的同时,与上海时装周等时尚品牌活动,以及不同消费领域企业跨界合作。线上则在各主流电商平台建立多店矩阵,并利用社交媒体平台发布产品推广内容。“通过产品推介、明星合作、品牌跨界联动等形式,不断形成与消费者的多样链接。”冯婕表示,后续还将持续开展出行、时尚相关的品牌活动。
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       “随着市民出行需求明显提升,也为箱包市场发展提供重要机遇。”冯婕称,为迎接市场机遇以及竞争挑战,下一步润米科技在材料、工艺等方面持续创新的同时,也将在箱、包融合生态方面加大研发投入,如90分即将上市的大都会系列产品,通过对女性用户的海量样本调研,梳理出女性在出行场景的痛点和需求,开发出更融合的“箱+包”的生态套组产品,并且搭建了技术平台以支持箱包融合生态的产品呈现,为女性用户提供更无忧的出行体验,产品预计今年第三季度上市。


提示:本文经“上海松江”授权转载。原文标题《通过“上海品牌”认证,松江这家企业连续7年斩获箱包类品牌第一》,转载请联系出处。

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