最新动态

小红书一夜海外爆火,90分提前深耕布局

2025.01.17

近日,众多美国用户涌入小红书APP,并发帖自称为“TikTok难民”。这股突如其来的流量浪潮,带动“小红书”的下载量飙升,成功登顶苹果美区以及其他80多个国家苹果应用商店免费榜首位。值得一提的是,著名NBA球星韦德也跟随浪潮,于1月15日注册小红书账户,并发布视频邀请中国网友关注,其文案中还附上了热门话题标签#tiktokrefugee#,进一步引发广泛关注。
image.png
       截至1月17日午间,#tiktokrefugee#这一话题的内容浏览量已突破11.2亿次,短短几天内引发了高达1,934.0万次热烈讨论。与此同时,另一热门话题#fyp#,也成为海外用户与中国网友共同讨论互动的重要阵地,内容浏览量飙升至84.8亿,吸引了3,518.9万讨论,展现出小红书当前对海外用户强大的影响力和话题热度。
image.png

公司旗下箱包品牌90分实施全平台种草营销推广策略,通过社交平台传播品牌魅力,吸引众多消费者种草。自入驻小红书平台以来,90分在小红书已有七千多篇种草笔记。90分运用KFS精细化种草策略,不断夯实产品口碑根基,同时紧密贴合时装周、新品发布、明星同款等热门营销节点,高效提升品牌的传播声量与市场影响力。

在目标用户精准营销方面,90分敏锐捕捉站内流量先机,第一时间锁定核心品牌词,深度融合时尚生活理念,精准触达时尚女性、精致白领、留学生等目标群体,助力品牌实现品牌塑造与销售转化的高度统一。90分摩登行李箱上线仅1个半月,产品搜索量便跃居小红书行李箱品类单品排名TOP3。90分流浪行李箱上线2个月,产品搜索量也成功跻身小红书行李箱品类单品排名第7名。image.png
image.png
       
       不仅如此,90分还积极开拓营销版图,在小红书平台开通官方店铺,并踊跃参与站内达人直播活动,进一步丰富品牌与消费者的互动场景,全方位提升品牌的市场竞争力。未来,90分会持续紧跟小红书潮流风向,借助平台影响力,推动我们的箱包产品迈向更宽广的市场领域。

                                                      关注我们,一起开启美好出行吧!
image.png


By clicking "Accept" or by continuing to browse the site, you agree to the storing of cookies on your device to enhance your experience, analyze site usage, and assist in our marketing efforts. You can learn more about cookie management by clicking "Cookie Settings" button.

Cookie Policy

Last updated: [January 19, 2024]

ABOUT THIS COOKIE POLICY

Korrun Information Technology (Shanghai) Co., Ltd., as well as all other affiliates of the Korrun (referred to in this policy as "Korrun", "We", "Our" or "our") take your privacy very seriously. This policy is designed to meet your needs and it is important that you fully understand the type of cookies We use and how We use the information We collect. By reading this policy carefully, you can understand how We and Our partners use cookies and other trackers, including the categories of trackers used by Us and Our partners, their purposes and how you can change your preferences.

In certain circumstances and through these cookies, We collect some of your personal data which may include your IP address, information about how you use Our website, your choice of internet browser, the type of device from where you access Our website and where in the world you are. Where the information We collect through cookies is considered personal data, this Cookie Policy and Our Privacy Policy can be accessed here [privacy policy], apply to the collection and use of such personal data. For more information on Our information collection and use practices, please review our privacy policy available here [privacy policy].

WHAT ARE COOKIES AND OTHER SIMILAR TECHNOLOGIES?

Cookies are small text files containing a string of alphanumeric characters that are placed on your computer, phone or other device by certain websites that you visit. Korrun's websites and online services (referred to in this policy as Our "website") may use cookies and other trackers for a variety of purposes, including to provide the functionality of Our website and to improve your experience. Other trackers, such as pixel tracking and local storage, are also used to store or access information on your devices and to record your actions or preferences over time. In this policy, We refer to all of these technologies by the term "cookies". Different cookies persist for different periods of time on your devices. We may use both session cookies and persistent cookies. Session cookies expire when you close your browser. Persistent cookies remain after you close your browser and may be used by your browser on subsequent visits to the website or when you use one of Our services (for example, to remember your preferences).

WHY DO WE USE COOKIES AND OTHER TRACKERS?

Cookies can be used for a variety of purposes. Most of them are set to maintain the essential functionality of Our website and to observe the performance of websites which will help Us to work more efficiently.

Local storage is a file created by a website, which can contain information on the user side rather than the server side. Some of Korrun's websites and online services use browser's "session storage" and "local storage" to store data - "session storage" is stored temporarily for your browsing session, but "local storage" "is persistent. Most local storage is used to help Us remember your preferences on Our websites, or associated with onetrack which is a statistical tool provided by Korrun.

Pixel tracking is an electronic image generally made up of a single pixel. It can be placed on a web page or in an email to transmit information, including personal data such as the IP address of the computer that downloaded the page in question, the URL of the page, the time consultation of the page and the type of browser used, as well as the data contained in cookies sent by a third party.

DO WE NEED YOUR CONSENT FOR THE STORAGE OF COOKIES ON YOUR DEVICE?

We will collect your consent to place cookies on your device, except in certain circumstances where cookies are essential for the transmission of a communication, or when cookies are strictly necessary for us to provide you with a service you have requested (please see the sections on "required cookies" and "functional cookies" below for more information on how we use these categories of cookies).

You can withdraw your consent to the use of cookies or adjust your cookie preferences by going to the cookie settings accessible at the bottom of the page at any time. Please note that you may need to refresh your page for your settings to take effect.

WHAT TYPES OF COOKIES DO WE USE?

We use the following categories of cookies on Our website:

REQUIRED COOKIES

These cookies are essential to enable users to use Our website. In particular, they allow access to certain functionalities such as the live Stream service and access to other secure parts of the website. The required cookies are necessary for the proper functioning of the website and cannot be deactivated or rejected by users without affecting the functioning of the site and its use. Without these cookies, you would not be able to navigate between pages or use certain essential functions of Our website.

These cookies are strictly necessary for the use of Our website, for more details on these necessary cookies, please consult the complete list of the aforementioned cookies which is available below.

FUNCTIONAL COOKIES

These cookies allow you to browse Our website or to benefit from certain improved features such as remembering your browsing preferences or using instant messaging.

As with the necessary cookies, if these cookies are disabled, it could have an impact on your use of the site and on the access to certain features. These cookies being essential for the use of Our website, We will not be obliged to obtain your consent for the use of the aforementioned cookies.

For more details on the functional cookies that We use, please see the complete list of the aforementioned cookies which is available below.

ANALYTICAL COOKIES

Analytical cookies track users' activities in their browsers in order to better understand how Our website is viewed and used. These cookies collect information in order to determine:

1. The channel through which users arrive on Our website. For example, if they visit it directly by typing a URL, or by clicking on a link on other social media platforms or search engines.

2. The performance of Our website. For example, number of visits to each page, duration of each visit, usage and clicks on each feature point, events that occur on the website, aggregate usage, performance data and breakdown errors that may occur on the website.

3. Information about devices that visit Our website. For example: browsers, operating system, device model, etc.

We will obtain your prior express consent by means of a clear affirmative action before using these analytical cookies.

For more details on the analytical cookies that We use, please see the complete list of the aforementioned cookies which is available below.