最新动态

90分微信小店新变化,一键点击送“蓝包”

2025.01.20

开润股份旗下品牌90分的微信小店“90分精品店”送礼物功能已于近日正式上线。90分成立于2015年,在产品力、功能性、创新性上深入人心,获得了市场和消费者的拥趸,现已成为中国新锐出行消费品牌。

同时,送礼物功能将传统的送礼习俗以线上社交的形式生动展现,让人们无论身处何地,都能随时随地向亲友传递心意,为增进亲朋好友之间的情感交流提供了新的便捷途径。此次上线,能够使品牌优质产品与微信生态所具备的庞大用户基础以及强大社交属性深度融合,让消费者更加便捷地发现、分享和购买心仪的箱包,轻松下单。

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       佳节将至,顺应新春礼品消费趋势,微信小店“送礼物”功能再次新添一级新入口。微信用户打开好友聊天对话框,点击聊天窗口右下方“+”号,就会发现新增了微信小店“送礼物”功能选项,点击“礼物”即可进入送礼界面。据悉,该“礼物”功能正处于灰度放量阶段,正逐步向所有用户开放。
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       一级入口暂未上线的消费者也可通过扫描90分微信小店二维码、90分NINETYGO官方微信公众号入口、在微信中搜索“90分微信小店”或“90分精品店”进入90分微信店铺,为亲朋好友亲自挑选赠礼。选中心仪箱包,只需点击“蓝包”送朋友按钮,便可一键将这份礼物快速、便捷地送到亲友手中。
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       微信此次通过开放一对一私聊送礼物场景入口进一步调动了其拥有的庞大私域流量,和微信小店的公域属性有效结合,借助社交力量实现裂变式传播,逐渐打造出一个全新的公域流量池。90分品牌会在微信小店上持续发力,挖掘潜力、优化运营,全力提升品牌知名度与美誉度。
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